Independent advice for renewable energy decisions

Expert renewable
energy advice

Independent advice on renewable electricity strategy, procurement and investment, drawing on more than 15 years of practical and commercial experience.

Discuss your project

My experience spans commercial and industrial properties, from factories and warehouses to data centres, including renewable generation projects on rooftops, land and car parks.

Supporting businesses in the UK and internationally

The questions that matter

Look beyond
the headline return

The quality of a proposal depends on its assumptions. Careful scrutiny helps you understand the value you are buying and the risks you are taking.

Does the system fit?

Generation needs to be assessed against when your site uses electricity, including weekends, seasonal changes and future operating plans.

Do the numbers stand up?

Project value depends on when electricity is generated and what it is worth. Different price and demand scenarios can change the investment case.

Are the terms balanced?

A low initial tariff is only part of a PPA. Contract duration, price changes and performance obligations all deserve close attention.

Hugo Logan, Managing Director of Logan Advisory

Hugo Logan · Managing Director

About Hugo

More than 15 years of
renewable energy expertise

I combine practical renewable energy experience with electricity market insight and commercial analysis to help businesses assess opportunities, challenge proposals and make informed investment decisions.

My career spans renewable electricity strategy, procurement and detailed commercial evaluation of projects and PPAs. I have built and led a specialist renewable energy consulting team advising international businesses, drawing on a practical foundation in site assessment and solar design. That combination shapes how I work with clients: testing assumptions, scrutinising proposals and contract terms, and making complex choices clear.

My work with businesses across Europe has involved close collaboration with clients and their advisers, helping them decide how to proceed with confidence.

Renewable energy decisions can create commitments lasting decades. My role is to help clients ask the right questions and understand the answers before they commit.

View Hugo’s LinkedIn profile

Contact

Let’s discuss
your project

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Send a brief outline of your project, your objectives and its current stage. I’ll review your enquiry and suggest the next step.

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